The Rise of Longer Search Queries

Did you know what big brands, start-ups and small businesses have one thing in common? Despite the difference in size, one things is clear: they all want to increase their profit and get more customers. There is more to it than just that, though. All of these businesses also want to rank high on the search engines results pages, especially on Google.

To grow your web traffic, you cannot simply set up a website then let it do the magic. It takes time, money, effort and the right keywords to get the results you want. Big changes in SEO often occur unexpectedly, forcing businesses to adapt to something they do not fully understand yet.

In the early days, for instance, many people used only short phrases to search for what they want or need. As months and years went by, the way consumers looked for things changed quickly. Today, more people are using longer search queries, and they have also become more specific.

Here is a quick look at what’s behind this rising trend:

Long-Tail Keyword Usage

It used to be that simple keywords were enough to attract potential customers. Now, however, it’s better to focus on long-tail keywords. If some people used to search for “designer clothes”, but today it could be “colourful designer clothes available in Perth stores.” This is the reason it’s important to know what your target market is searching for. The right keywords can help you attract highly targeted and relevant traffic.

User Search Queries

Let’s face it: longer queries tend to demand more action on the part of businesses everywhere. To prepare for the changes in search patterns, it’s best to know why users want longer phrases. One of the reasons is the availability of information. For users to get the most relevant information, they come up with longer, straight-to-the-point questions.

Bear in mind that SEO is all about results — from content optimisation and keyword research to link building. Here at West Coast Online, our team can help you keep up with the online competition and take your business right where it needs to be. Contact us today, so we can discuss your digital marketing needs.