The results of a successful SEO campaign can be rewarding – if implemented and monitored properly. This digital marketing strategy, however, requires not just your patience, but also the right tools to figure out what will work for you. In this ever-changing industry, you must measure your campaign’s performance to reach your desired goals.
But since search engines, like Google, is constantly updating their algorithms, it can be difficult to determine which metrics to track. As a trusted name in the industry and being one who always strives to meet client needs, we will list down the two major data reports you probably have not checked in a while, but should.
Loading Time
Page loading time is probably something you did not expect to affect your business. But do you know that a slow speed can affect a customer’s decision to purchase a product or service? No one likes to wait – even the incredibly patient consumers. Whether it’s the images, videos and bandwidth that causes your page to load too long, it’s important to improve your site speed.
Number of Error Pages
“Sorry, the page you were looking for does not exist.” This notice may not look like a big deal, but those who visit your website and constantly see it will likely feel annoyed. That can affect your reputation and your business’s bottom line. Never ignore the 404 because it is as important as page loading time when it comes to increasing your search engine rankings.
As a business owner, you are probably drowning in the sea of SEO data reports. With your projects piling up, demanding schedule and seemingly endless phone calls from clients, it can be easy to just forget about monitoring the same metrics over and over. This should not be the case, though. Have no worry, as we will help you keep track of your progress.
West Coast Online will strive to make all things happen. Call us today and get the SEO services your business needs.
