Google reinvents AdWords by releasing new features to help businesses reach a wider audience and monitor campaigns through enhanced analytic tools.
Google reinvents AdWords by releasing new features to help businesses reach a wider audience and monitor campaigns through enhanced analytic tools.
As people move seamlessly between sites, screens and applications while on the go, the company recognises that ads are more important than ever. “Ads are now most effective when they connect people with information, content and places that matter most to them, at the moments they are looking.” Google said.
The latest innovations on AdWords include app promotions, enterprise-class and measurement tools.
Better App Promotions
Google offers new advertising solutions specifically designed to help businesses reach their target market on YouTube, Google Search and Google Display. With these products, advertisers can achieve different app-related goals, such as in-app purchases, re-engagements and downloads.
According to the search engine company, by presenting ads in the right context, users are much more likely to respond to marketing messages. To do this, Google presents ads based on users’s activities, including downloaded apps and in-app purchases.
Enhanced Enterprise-class Tools
As advertising plans change constantly to meet the demands of the market, Google understands it can be difficult to manage campaigns. To help businesses take better control of their promotions, the search engine company releases new enterprise-class reporting, optimisation and workflow tools. Advertisers will have more bulk actions to choose from, making it easy to select campaign settings, including ad rotations across all of their campaigns and location targeting. The new tools also feature automated bidding, allowing companies to maximise the total value of their conversions.
Google has also created multi-dimensional data analysis and visualisation tools. Advertisers can now perform different data analysis procedures within AdWords. Furthermore, companies will now have an easier time converting data into charts, graphs and tables, so they can share the information with other members of their advertising team.
With these new features, Google hopes to inspire more businesses to deliver relevant content to their target audience and enhance user experience.
