The face of SEO continues to stride with the march of progress. Because of all the progress and current innovations, optimisation seems to be more complicated than before. With all the advancements, it is easy to forget the basics. Some brands believe that looking ahead is the solution for SEO success. In reality, it also More…
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Humanise Link Building for Better Success
A sure fire way to have your email for sharing links rejected is to use a template with the usual platitudes about gaining online influence by partnering with each other. Experienced site owners and webmasters have heard everything about building a presence, what makes you different? The Human Approach to Link Building Google’s search engine More…
Using Comments to Bolster Your Content Marketing Strategy
Online marketers that create content want others to see it, read it and share it. Metrics such as likes, shares and visits enable you to determine how successful the content you produce is. However, comments give you a glimpse of how engaged your audience is. Engaging Your Audience through Comments When someone comments on a More…
Using Mentions as a Link Building Strategy
Monitoring whenever other websites or individuals mention your brand gives you a glimpse of how far your reach is and if your company has any recall with your target market. This data enables you to create an effective link building strategy and enhance your online reputation. Turn Mentions into a Link Now that you know More…
Ways to Evaluate Your Site for User Experience
“Content is king!”, “Create a quality and responsive website!”. These are just two of the many directives you often hear when it comes to topping search engine rankings. However, what is quality outside the context of user experience and expectations? As everyone is doing search engine optimisation, it is time to shift to search experience optimisation More…
What We Know About Google Panda 4.2
Panda 4.2 is here. Google started to roll out the latest algorithm update over the weekend, with Webmaster Trends Analyst Gary Illyes confirming the Panda refresh over Twitter. There may be a lot of loose ends to this recent update, but there are certain details we can already start mulling over. Here is what we More…
The Effectiveness of Bragging
Blogs are easy to set-up, but because of the vast number of them out on the web, it’s incredibly difficult to collect an audience. Even niche blogs are beginning to feel the pinch of the intensifyingcompetition. This is because more and more companies are realising that being as specific as possible is the best strategy More…
Be Clever: Tweak Your Old Blog Posts for Social Media
Have you been blogging for a while now? Perhaps your website has hundreds of articles in the archives. After all, the need for fresh, unique content is constant. Successful business owners who value their identity online know how important it is to build and execute great content. If you find yourself struggling to keep your More…
The Rise of Longer Search Queries
Did you know what big brands, start-ups and small businesses have one thing in common? Despite the difference in size, one things is clear: they all want to increase their profit and get more customers. There is more to it than just that, though. All of these businesses also want to rank high on the More…
How to Make Community Management Matter
A community that supports your product — this is every businesses dream. Your brand develops a fan and follower base and the need to engage with them arises. They ask questions on launching your new products, nearest franchise, prices and so on. An ideal situation, isn’t it? Having tasked yourself to watch over the daily operations, More…
